Food product labelling has a number of very important duties to do.
Firstly, food packaging labels allow key information to be displayed about the contents inside, including nutritional value, ingredients, allergies and any other details which may be required. These must be clearly displayed, usually on the back of the item.
Secondly, they’re one of the most important marketing tools available. If your product is lined up on display alongside your competitors’, then the food packaging label must stand out, make the best first impression and really sell what you have to offer, so the product they take to the checkout is yours.
This is done in two ways. There’s the marketing related information, such as branding, photographs and key selling points relating to the ingredients or overall quality of the product.
However, there’s also the quality of the food label itself. A cheap looking label will send a negative message about the quality of the product inside the packaging, whilst a top-notch label will enhance the value of your brand and indicate that your product is simply going to taste delicious. That’s why we only use high-resolution printing for a superb finish which will impress even the most discerning customers.