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Custom shape labels

With our custom shape labels, we’ll print and cut around any non-standard shape of any size – no matter intricate it may be.

Printing with the latest Indigo presses will give your labels superb quality and colour, and turnaround is fast with free next-day delivery after dispatch included.

  • Printed labels in any custom shape height and width
  • A free setup service and proof to finalise the exact cut line you need
  • Paper or waterproof polypropylene with matt, gloss, metallic, clear & more
  • Direct phone, email and live chat support if you need it
Custom shape labels
  • Custom shape labels after printing
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  • Label customer logos including cereal brands, supermarkets,
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12 hrs
35 mins
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Tue 17th Dec - With Express
Wednesday 18th Dec - With Standard
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  • Info

    Custom shape label printing takes the shackles off traditional shapes like circles and squares, allowing us to form the cut in any way you require.

    Many customers ask for a cut outline that contours around their design, but we also create more intricate shapes for many specific use cases, such as:

    • Two-part labels connected by a strip or tab (such as jar labels)
    • Labels with tabs to act as seals
    • Cuts within the cut (such as holes)
    • Fits for niche shapes such as spray bottles
    • Labels that fit a custom shaped bottle or container
    • Lid labels with wrap-around sides

      And pretty much anything else! All printed in any custom size on paper, waterproof polypropylene, matt, gloss, clear, metallic and more.

    How we’ll print your custom shape labels

    Once your new labels have been proofed, we’ll print them with the latest technology, our Indigo digital presses, for fantastic sharpness and vibrancy that stands toe-to-toe with any major brand.

    Every label will then be laser cut into your desired shape, and finally prepared into the supply format you require (rolls, sheets or individually cut singles) which you can select from when ordering.

    Free setup and proofing included

    We have an in-house graphics department to assist you with the critical setup of your custom shape labels. 

    You can either show us where the cut line needs to be in your artwork file, or just provide written instructions when ordering. Either way, we’ll send you a proof that shows the label and its cut line, with an opportunity for any amendments if needed before we print.

    We can also offer artwork amendments if you need anything changed, or even create a bespoke design from scratch if you don’t have your own yet.

    To begin, select Custom Shape in the calculator above and enter your size requirements for an instant online price.

    What Are Custom Shape Labels?

    Custom shape labels are labels that can be cut into any shape or size to meet specific branding and packaging needs. Unlike standard labels that come in predefined shapes like circles, squares, or rectangles, custom shape labels offer flexibility in design, allowing businesses to create unique and visually appealing labels that stand out. These labels are ideal for products that require a distinctive look to attract customers, enhance brand recognition, and contour perfectly to specific packaging.

    At Fast Labels, we specialise in custom-shaped branding labels and stickers that meet your specific packaging needs. Take a look at our testimonials with numerous brands who have approached us for their customised labels.

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    Benefits of using custom shape labels

    Custom shape labels offer numerous benefits that can significantly impact a business's branding and packaging strategies. Key advantages include:

    • Enhanced Brand Identity: Custom shapes can reflect a brand’s unique style, making products easily recognisable and memorable.
    • Increased Visibility: Unique shapes catch the eye more effectively than standard labels, attracting more attention on shelves.
    • Versatility: Suitable for various products, including irregularly shaped items that standard label shapes cannot accommodate.
    • Professional Appearance: Custom labels can provide a polished and professional look, enhancing overall product presentation.

    Choose Fast Labels for high-quality, custom-designed labels that set your product apart. We’ll deliver quality labels that are fully customisable to the size and exact measurements you need.

    How custom shape labels can enhance product packaging and branding

    Custom shape labels are a powerful tool for elevating product packaging and branding efforts. Here’s how they make a difference:

    • Distinctiveness: Custom shape labels allow products to break away from the monotony of standard shapes. By leveraging unique and innovative designs, businesses can create a visual identity that stands out on crowded shelves, making their products more noticeable and appealing to potential customers.
    • Marketing Opportunities: Custom shape labels offer ample space and design flexibility to incorporate marketing elements like promotional messages, QR codes, or social media icons. This not only enhances the visual appeal of the packaging but also engages customers in interactive and memorable ways, fostering a deeper connection with the brand.
    • Enhanced Perception: The quality and creativity of custom shape labels contribute significantly to the perceived value of a product. High-quality labels with unique shapes suggest that the product inside is equally premium, thereby enhancing customer perception and willingness to pay a higher price.
    • Brand Consistency: Integrating brand elements such as logos, colours, and themes into custom shape labels ensures that each product aligns with the overall brand image. This consistency helps build a cohesive brand narrative, making it easier for customers to recognise and trust the brand across various products and marketing materials.
    • Adaptability: Custom shape labels are versatile enough to adapt to various packaging types and product shapes. This adaptability ensures that whether a product has a complex shape or an unconventional surface, a custom label can be designed to fit perfectly, maintaining a seamless and professional appearance.

    By using custom shape labels from Fast Labels, brands can significantly enhance the attractiveness and effectiveness of their product packaging, leading to better brand recognition, customer engagement, and overall market success.

    From clients such as Kellogg’s to Sainsbury's and Bulk, we have built up years of experience creating labels that stand out. Use our online calculator to easily order custom shape labels and discover how they can transform your product packaging.

    Different Types of Custom Shape Labels

    At Fast Labels, we offer a variety of custom shape labels, each designed to meet specific needs and purposes. Each label has its own use case, and we understand that brands will need different labels for different packaging types. Here’s an overview of the most common types:

    • Die-Cut Labels: These labels are precision-cut to any shape, making them ideal for intricate designs and detailed logos. The die-cutting process allows for clean, sharp edges, ensuring the label's shape perfectly matches the design intent.
    • Kiss-Cut Labels: Kiss-cut labels are cut through the label material but not the backing paper. This makes them easy to peel and apply. They are particularly useful for sticker sheets where multiple labels can be arranged on a single sheet for convenience.
    • Clear Labels: Clear labels are made from transparent materials, providing a no-label look that blends seamlessly with the product packaging. They are ideal for creating a sleek and modern appearance, allowing the product itself to take centre stage.
    • Eco-Friendly Labels: Made from sustainable materials, eco-friendly labels cater to environmentally conscious consumers. These labels can be made from recycled paper, biodegradable materials, or other sustainable sources, aligning with green branding initiatives.

    Still unsure which label is the right one for you? Contact us directly so we can match your brand to the printed labels you need, for any product.

    Choosing the Right Material for Custom Shape Labels

    Selecting the appropriate material for custom shape labels is crucial for ensuring durability, functionality, and visual appeal. Here’s how to navigate the choices:

    Factors to Consider When Selecting Label Materials

    Environment

    Consider where the product will be used. For example, labels for outdoor use require weather-resident materials like polypropylene vinyl.

    Durability

    Assess the label’s need to withstand elements such as moisture, heat, chemicals, frequent handling, and potential scuffs or abrasions.

    Aesthetics Preferences

    Align the material with the desired look and feel of the product packaging.

    Pros and Cons of Different Label Materials

    Paper:

    • Pros: More cost-effective, easy to print, and versatile.
    • Cons: Less durable and not waterproof.

    Polypropylene vinyl:

    • Pros: Waterproof, highly durable, resistant to chemicals and UV light, suitable for both indoor and outdoor use.
    • Cons: Higher cost compared to paper

    Popular Choices for Custom Shape Labels

    • Paper: Perfect for product labels and other variety of applications such as parcels.
    • Polypropylene vinyl: Best for products that need to withstand harsh conditions.

    Designing Custom Shape Labels

    Designing custom shape labels involves several critical steps to ensure they are both functional and visually appealing. Here’s what to consider:

    Importance of Creating an Eye-Catching Design

    An attractive design can significantly boost a product's shelf appeal and brand recognition. To grab attention, consider using bold colours, unique shapes, and clear, legible fonts.

    With our state-of-the-art machinery and our Xeikon 3030 plus presses, the technology allows us to create the highest standard of label printing.

    We’re committed to producing high-quality custom labels that capture your audience in the most eye-catching way with our 1200dpi resolution. At Fast Labels, the smallest details won’t be missed, as quality is at the forefront of our promises.

    Working with Graphic Designers to Create Custom Label Artwork

    Collaborating with experienced graphic designers can help bring your vision to life.

    At Fast Labels, we have experienced in-house graphic designers available throughout the design process. Collaborating is essential so your ideas can come to fruition, and we’re proud to have a team of graphic designers ready to provide ideas that align with your brand.

    Alternatively, you can upload your own artwork during the order process.

    Ordering and Pricing for Custom Shape Labels

    Ordering custom shape labels from Fast Labels involves several steps to ensure you receive the perfect product for your needs. Here are some key points:

    Factors That Influence the Cost of Custom Shape Labels

    • Size and Shape: Larger shapes may cost more due to increased material use and cutting precision.
    • Material: Different materials (e.g., paper or vinyl) have varying costs, with premium materials typically priced higher.
    • Quantity: Bulk orders often benefit from lower per-unit costs, making large quantities more economical.
    • Printing and Finishing Options: Special finishes like gloss, matt, or metallic can add to the overall cost but enhance the label's appearance.

    Considering the Turnaround Time and Delivery Options for Label Orders

    Fast Labels offers free next-day UK delivery after dispatch for all Pro orders, ensuring quick turnaround times.

    Popular Uses and Applications of Custom Shape Labels

    Custom shape labels are versatile and can be used for various applications, enhancing both personal and professional projects. Here are some popular uses:

    Custom Shape Labels for Product Packaging

    • Branding: Unique shapes help products stand out on shelves, creating a memorable brand identity.
    • Information: Labels can convey important product information, ingredients, or instructions tailored to fit the product's shape.

    Personalised Labels for Special Occasions and Events

    • Weddings and Parties: Custom labels for invitations, favours, and decorations add a personal touch to special events.
    • Gifts: Personalised labels can be used for gift tags, making presents unique and special.

    Industrial and Commercial Use

    • Asset Tracking: Custom labels can be used to track and manage inventory with QR codes or barcodes.
    • Safety Labels: Unique shapes can draw attention to important safety information and instructions.
  • Artwork Guide

    We recommend the following guidelines if you’re uploading your own designs:

    • Files: Flattened PDF or JPEG (recommended) or EPS, AI, PSD
    • Resolution: 300dpi
    • Bleed: 3mm
    • Safe Area: 3mm
    • Colour: CMYK

    For more in-depth technical guidelines, please click here .

    Not sure about these specs? You can upload what you have, and with our Artwork Check Guarantee, we’ll manually review the artwork and inform you if any adjustments are required. Alternatively, our graphics department can edit your artwork and apply these fixes for you upon request, and then send you a proof for approval before printing.

Capabilities
Our state-of-the-art printers and in-house technician team have the capability to handle print runs of all quantities with fast turnaround to meet the strictest deadlines. We also offer a range of finishes, custom size cutting and even specialist printing upon request.
Quality
Every order is put through our Xeikon 3030 series digital printers. With high-resolution, 1200dpi printing and class-leading toner, it produces stunning print richness and crisp text down to just 1mm. This is combined with premium polypropylene or paper material and laser trimming for a flawless result.
Clients Photo of the team at Fast Labels
Here at Fast Labels, we’ve served sole traders and SMEs through to multinational corporations, with clients including some of the UK's biggest brands. With experience in everything from food and drink to biochemistry, if you need labels for any application, we can help!

Serving the UK for over 12 years, we’ve built a team of print experts backed by the latest printing technology in our factory here in Doncaster. It allows us to meet orders of any size with the highest standards of professional printing.

We have ISO accreditations (Cert No. 20115 - ISO 9001 & ISO 14001), are a British Printing Industries Federation (BPIF) platinum member, and won the Medium Business of the Year award at the 2023 Doncaster Business Awards.


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