When choosing between materials for labels, the two most common options are plastic and paper. There are benefits to both, depending on how the label will be used:
Plastic - Plastic, such as polypropylene vinyl, is waterproof, resistant to tearing and highly durable. It’s the ideal choice for labels that need to withstand moisture, dirt or handling over time.
Paper - Paper labels are less durable and don’t hold up well to liquids, but they’re more cost-effective. They're a great option for short-term use, or simply when waterproofing isn’t a concern, and have the added benefit of being biodegradable, which is perfect if sustainability is a priority.
The right label material choice depends mainly on how long the label needs to last and what kind of conditions it will face during storage and use.
What if I’m labeling products?
The right material for product labels depends on the product itself. Short-lived items (like wine bottles opened and discarded within hours) can often get away with paper, even if there’s some risk of staining. Longer-lasting products (such as cosmetics, supplements or jars) are often handled repeatedly and might sit on shelves for weeks or months. In those cases, plastic labels are better suited to hold up against oils from fingers and environmental wear over time.